Selling Your Home

Our goal is simple:

to sell your home in the shortest amount of time for the most money.

At JPG, we believe every home has a story to tell, and we tell that story using a “Four P Approach:

01—

Preparation

The typical home buyer has changed in two key ways: they want move-in ready homes, and they are looking at multiple listings online before they ever set foot in yours. We give your home a competitive advantage with upfront guidance on updates, repairs, and staging.

Painting, landscaping, kitchen updates or simply decluttering will increase your chances of selling it quicker and at the best price. Want to do this preparation but are worried about the upfront cost? No problem. Compass Concierge is a program that will cover the costs of over 100 different home improvement services and will collect payment at closing. Interest free. No hidden fees.

02—

Portrayal

The home buying audience is now online. In today’s crazy market and post-Covid world, many people are even buying homes site-unseen. If your home doesn’t look good online, its story simply won’t be heard. We optimize the look of your home in the digital world in order to maximize its traffic in the real world by using magazine-quality editorial photographers and award-winning television production professionals. This approach to imagery not only tells the story of your home in the digital landscape, but tells it well.

03—

Promotion

Once we get the story of your home ready to tell, we have to tell it to the widest audience possible in the shortest amount of time. We have many promotional tools in our toolbox, and we tailor the use of them to meet both the unique story of your listing and the target audience that best fits it. Our team constantly monitors feedback and develops promotional strategies based on market response. Whether it’s open houses, targeted agent emails, Facebook and Instagram campaigns, or unique special events, rest assured we are committed to doing everything we can to find the right buyer for your home.

04—

People

Collaborate Without Ego is one of the eight principles that are central to the Compass culture, and is one of the things that make being part of the Compass family such a powerful asset to our clients. The best local agents (and their buyers) in the Dallas-Fort Worth area are literally down the hall, and we are part of a national network of 25,000+ agents.

Get fronted for the cost of home improvement
services with Compass Concierge.

The hassle-free way to sell your home faster and for a higher price.

Learn More

Staging Checklist

The Basics

Organize and declutter every room. Keep decorations to a minimum.
Empty the garage, attic & closets as much as possible to maximize the appearance of storage space.
Clean everything. Consider hiring a professional service to conduct a deep clean of the entire home.
Remove personal items and memorabilia, including family photos, trophies and collectables.
Replace dead light bulbs.
Open draperies and blinds to increase natural light.
Ensure all doors, cabinets & windows open and close properly.

Living Areas

Remove unnecessary furniture to create as much walkable area as possible.
Use lamps to increase brightness.
Thoroughly clean the fireplace and replace old screens.
Use coordinated accessories to create coherence.

The Kitchen

Clear countertops except for a few thoughtful, decorative items.
Empty cabinets and drawers and remove dishes, flatware and cookware that don't match.
Clean all appliances, including the inside of the oven, microwave and refrigerator.
Clean and organize the pantry to maximize space.
Empty trash cans and move them out of sight.
Remove coupons, magnets and photographs from the refrigerator.

Bathrooms

Scrub every surface, including hard-to-reach areas behind the sink and toilet.
Remove personal products like medicine & hygiene supplies..
Replace old shower curtains and bath mats.
Use vinegar to remove hard water stains and clean shower heads.
Use neutral-colored towels and washcloths.
Check the condition of caulk and grout and repair as needed.
Deodorize with baking soda and avoid overpowering chemicals like bleach.

Bedrooms

Remove clothing and coat hangers from closets to maximize space..
Store jewelry and other valuables in a safe location.
Depersonalize by removing unneeded decorations.
Remove video game consoles and standing electronics, especially those with exposed cords.
Replace floral prints and other feminine or masculine items with gender-neutral alternatives.

Walls, Windows & Doors

Remove personal items like family portraits.
Patch any holes and consider a fresh coat of paint where needed.
Replace missing or damaged outlet covers.
Wash windows, inside and out.
Repair or replace damaged screens.
Consider repainting bold and gender-specific colors with bright, neutral alternatives.

Exterior

Power-wash the home exterior, driveway, and porch areas.
Clean the mailbox or replace it if necessary.
Weed beds and trim back trees and shrubs. Consider fresh mulch.
Store lawn equipment and children’s toys out of site.
Replace any bulbs around the exterior of the home.

Pets

Remove pet hair from furniture and all surfaces.
Consider special cleaning products to remove pet stains.
Remove beds, toys, food bowls and other per items.
Be sure pets are not present for showings.

Pro-Tips

Consider a fresh coat of paint on older cabinets.
Use high-adhesion primer and an epoxy based paint to freshen up dated tile.
Open windows and use candles to create an inviting aroma.
Use mirrors to increase the appearance of space and brighten dark areas.
Avoid cooking odorous foods on showing days.